Should you sell your home yourself?

Published September 18, 2023

Why You Shouldn’t Try To Sell Your Own Home

Every once in a while I come across someone who feels that they’ve done enough research, watched enough HGTV episodes, and  seen enough YouTube tutorials that they can now sell their own home.

They want to save money. I get it. But let me explain some very straight forward reasons why it’s never a good idea.

#1 Agents Know How To Market The Home

Agents deal with buyers every day, so they also know what’s trending and what buyers want.

A good real estate agent can stage, photograph, market, and describe your property based on these trends. Their marketing can attract potential buyers and will get people in the door!

#2 Agents Can List The Home On The MLS

Realtors® also have access to the MLS, which means that the home will get even more exposure.

First, other agents, who also have access to the MLS, will see the home and inform their buyers.

Second, popular sites like Zillow and Redfin, which get their content directly from the MLS, will expose the home to even more buyers. But none of that happens, without being listed on the MLS first.

#3 Most Buyers Will Only Buy Using An Agent

Buyers don’t pay commissions when they buy a home, so they have no vested interest in buying a home without an agent. 

This means that the buyer will have someone to protect their best interest, but you will not – Even though you’ll be paying their agent’s commission!

#4 Represented Sellers Make More Money

It’s well-known that listed homes sell for more money and in less time.

If you sell the home yourself, you may save a few bucks.

But if you use an agent, you’ll probably make more money on the sale, even after paying the agent’s commission. So it’s worth it!

#5 A lot of people won’t bother looking

Nationwide, only 8% of people attempt to sell their own home, and since it’s not common, most buyers are naturally intimidated by it. 

The buyer might perceive the sale to be a liquidation, foreclosure, or some other serious flaw associated with the home. Perception is reality. 

If you want to sell your home for more, you want to make sure it’s shown in the best light possible.

The Bottom Line

If you’re hesitant about signing with an agent. My advice: don’t be. Just be honest. I always take the time to understand how my sellers are feeling, what they’re afraid of, and their goals for getting the home sold.

In fact, if you’re thinking about making a move (or know someone who is), I can help! Just reply back to this email or send me a text. No pressure, no sales tactics, just helpful advice and the guidance you need!

And finally, if you’re not thinking about making a move just yet, feel free to save this blog post for future reference, so you can come back to it!

Have a great week!

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